BBC Studios take Doctor Who to the Metaverse

BBC Studios has teamed up with Reality+ to launch a collection of immersive experiences in the metaverse based on the BBC’s world-famous brands including Doctor Who.

BBC Studios has partnered with Web3 specialist Reality+ to create a metaverse experience in The Sandbox where fans will be able to interact with immersive content from their favourite brands, including Top Gear and Doctor Who, and enjoy a BBC events space.

The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following a handful of brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own, and monetise their experiences on blockchain.

BBC Studios joins over 400 other entertainment brands who have entered The Sandbox to date, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead, and Adidas.

Nicki Sheard, President Brands & Licensing, BBC Studios, said, 

Tony Pearce, Co-Founder, Reality+ said,

Sebastien Borget, COO and Co-Founder at The Sandbox, added,

BBC Studios’ metaverse space in The Sandbox will launch later this year and further details will be released in due course.

Reality+ helps worldwide brands transition to Web3 with bespoke product, community and development strategies, backed by an award-winning technology platform. It has previously partnered with BBC Studios to develop the Doctor Who: Worlds Apart digital trading card game.