Latest circulation figures for DWM/DWA
Wednesday, 4 March 2015 - Reported by Chuck Foster
The latest circulation figures for publications have been released by the Audit Bureau of Circulations for the July to December 2014 period, revealing that Doctor Who Magazine has remained stable in its circulation (with only a slight dip of 0.4%), whilst Doctor Who Adventures has seen an improvement in its circulation of some 4.9%.During the Jan-Jun period last year both publications had suffered in their circulations, with DWM decreasing by some 7% and DWA losing nearly a third of its readers - this period occured as the celebrations of the 50th Anniversary cooled off and no new Doctor Who on the horizon on television until the late Summer. However, breakdown by issues show that both publications saw a huge boost as the series returned (with August's figures for DWM and DWA showing 35,559 and 26,830 respectively). Figures dropped as the series progressed, but improved again by December for the Christmas Special. The full breakdowns can be found by clicking on the relevant linked publication certificate below.
| Jul-Dec 2009 | Jan-Jun 2010 | Jul-Dec 2010 | Jan-Jun 2011 | Jul-Dec 2011 | Jan-Jun 2012 | Jul-Dec 2012 | Jan-Jun 2013 | Jul-Dec 2013 | Jan-Jun 2014 | Jul-Dec 2014 | |
| Doctor Who Magazine | 29,000 | 35,374 (+22%) | 33,554 (-5.1%) | 30,682 (-8.6%) | 30,614 (-0.2%) | 27,089 (-11.5%) | 28,743 (+6.1%) | 31,692 (+10.3%) | 36,151 (+14.1%) | 33,538 (-7.2%) | 33,419 (-0.4%) |
| Doctor Who Adventures | 44,664 | 53,559 (+20%) | 56,648 (+5.8%) | 50,013 (-11.7%) | 48,470 (-3.1%) | 31,903 (-34.2%) | 31,935 (+0.1%) | 24,497 (-23.3%) | 28,443 (+16.1%) | 19,966 (-29.8%) | 20,944 (+4.9%) |
All figures are from the Audit Bureau of Circulations apart from the Jul-Dec 2009 figure for DWM, which is an estimate provided by DWM and included for comparison purposes.
ABC figures for DWM only started being calculated in 2010. Percentages shown are the change on the previous six months.
ABC figures for DWM only started being calculated in 2010. Percentages shown are the change on the previous six months.
Overall, the 2014 average for DWM shows that their readership has remained stable, with a less than 1% change; however, DWA has shorn some 22.6% of its readership compared to the previous year (the magazine has now switched from fortnightly to monthly so the next biannual report will reflect the less frequent publication).
DWM's editor, Tom Spilsbury, said:
Everyone at Panini is delighted that Doctor Who Magazine's sales have managed to hold so steady, despite overall sales for the magazine industry dropping once more. It's remarkable that our figures for 2014 were pretty much level with those for 2013, which of course coincided with the 50th anniversary. A huge thanks to all of DWM's loyal readers – we hope you'll stay with us over the coming months, as we've got lots of fascinating stuff to come, before the new series starts in the autumn.
Figures for January-June this year are expected to be released in August.
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