BBC Worldwide Launches Online Store In Australia
Friday, 7 June 2013 - Reported by John Bowman
An official Doctor Who online store has been launched in Australia by BBC Worldwide.Offering more than 400 products and with free delivery across the country, the BBC Worldwide Australia e-commerce site will also have new and exclusive products added to it as soon as they become available.
Items currently include gadgets from vortex manipulators to a nano-recorder injector, clothing from Dalek and TARDIS bathrobes to the Fourth Doctor's 12ft scarf, toys including a talking plush TARDIS, an inflatable Dalek, action figures, and the Adipose stress toy, as well as DVDs.
Other features of the site include the ability to search products by Doctor as well as price bracket, recommendations based on browsing, and the opportunity to sign up to a Doctor Who newsletter. An express delivery service is also available.
The launch of the e-commerce site follows last month's success of the Doctor Who pop-up shop in Newtown, Sydney, which BBC Worldwide said saw fans lining up for more than three hours for the opening day on 9th May. It closed after 25 days, with a lot of the products selling out. Now many of those products are on the new online store.
BBC Worldwide ANZ partnered with C8 Group for the fulfilment operations and customer service. It also designed and built the site in collaboration with C8 Digital.
Elie Mansour, BBC Worldwide ANZ's manager for licensed consumer products, said:
The Doctor Who pop-up shop reinforced just how passionate our fans are and we're thrilled to be able to offer them the convenience of a dedicated Doctor Who e-commerce site, which will allow us to connect directly with our consumers.
Laurie Macolino, the director of C8 Group, added: We're excited to be partnering with the BBC to launch its first dedicated e-commerce website for Doctor Who. Offering free delivery to customers in Australia and the quickest delivery service we can, orders will be dispatched on the same day if placed before 1pm and customers have the option of upgrading to a Time Lord Express service.
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