Daily Telegraph Offer was Misleading
Wednesday, 21 July 2010 - Reported by Marcus
The Advertising Standards Authority has upheld two complaints against The Telegraph Media Group over its free audio book offer which took place in April and which was promoted in the The Sunday Telegraph as a Free Doctor Who Audio Book read by David Tennant.
One complaint said the offer was misleading as it did not make clear that the audiobook came in two parts and that part two would be included in Monday's paper. A second complainant said the claim that the audiobooks were "free" was misleading, as under the terms and conditions customers who did not live near a WH Smith store would have to pay £12.99 to receive the audiobooks by post.
Both complaints were upheld with the paper instructed not to repeat the offence.
One complaint said the offer was misleading as it did not make clear that the audiobook came in two parts and that part two would be included in Monday's paper. A second complainant said the claim that the audiobooks were "free" was misleading, as under the terms and conditions customers who did not live near a WH Smith store would have to pay £12.99 to receive the audiobooks by post.
Both complaints were upheld with the paper instructed not to repeat the offence.
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